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GA4 E-Commerce Setup & Tracking
Implement and validate complete GA4 e-commerce tracking — purchase events, checkout steps, product views, and add-to-cart data — so you have accurate revenue attribution from every channel.
E-Commerce Analytics
Make Every Growth Decision With Accurate Revenue Data
Most e-commerce brands are making budget and strategy decisions based on incomplete data. We build the tracking, attribution, and reporting infrastructure that connects every channel directly to revenue.
Revenue Attribution
Know exactly which channels are generating revenue — not just traffic — so you invest in what actually works.
LTV Intelligence
Customer lifetime value by acquisition channel tells you how much you can profitably spend to acquire each customer.
Real-Time Dashboards
Custom Looker Studio dashboards give your team a live view of every KPI that matters — no manual spreadsheets.
Analytics Services We Build
Four data infrastructure disciplines that transform raw e-commerce data into actionable revenue intelligence.
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Multi-Touch Attribution
Move beyond last-click attribution to understand the true path to purchase — which channels assist conversions, where customers drop off, and how to allocate budget across the full funnel.
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Revenue & Cohort Reporting
Custom Looker Studio dashboards with revenue by channel, product performance, cohort LTV analysis, and repeat purchase rates — the metrics that actually reflect business health.
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Customer Lifetime Value Analysis
Calculate LTV by acquisition channel, product category, and customer segment — enabling smarter CAC targets, better retention investment decisions, and accurate growth forecasting.
Tools & Technologies
Analytics and data platforms we use to implement, connect, and visualise your e-commerce revenue data.
Google Analytics 4
Google Tag Manager
Looker Studio
BigQuery
Shopify
Triple Whale
Klaviyo
Microsoft Clarity
Hotjar
Key Benefits
Accurate revenue attribution across every traffic source
Data-backed budget allocation reducing wasted ad spend
Clear LTV data enabling confident investment in growth
Real-time dashboards replacing manual reporting spreadsheets
Frequently Asked Questions
Why is GA4 e-commerce tracking so important?
GA4 e-commerce tracking ties every marketing channel — organic, paid, social, email — to actual revenue. Without it, you're making budget allocation decisions based on traffic instead of money, which typically means wasted spend on channels that look good in sessions but don't actually convert.
What is multi-touch attribution and why does it matter?
Multi-touch attribution models distribute conversion credit across all the channels a buyer interacted with before purchasing — not just the last click. This reveals which channels truly contribute to revenue and prevents you from cutting valuable assist channels because they rarely close sales.
Can you build custom dashboards for our specific metrics?
Yes. We build Looker Studio dashboards tailored to your business — connecting GA4, Shopify, advertising platforms, and email data into a single view with the KPIs your team actually uses to make decisions.
Do you help with Shopify analytics beyond GA4?
Yes. We integrate Shopify native analytics, GA4, and where appropriate tools like Triple Whale for first-party attribution — giving you a complete, accurate picture of your store's performance across every touchpoint.
Ready to Make Data-Driven Growth Decisions?
We'll audit your current analytics setup and identify the tracking gaps, attribution errors, and missing insights that are limiting your growth strategy.